do$h – improving financial confidence in Ealing

Dosh mentors, Mayoress of Ealing, Councillor Hitesh Tailor, financial confidence programme manager Wendy Sweeney, head of business development and marketing at Catalyst Housing Tom Titherington

do$h, a project aimed at helping the financially vulnerable in Ealing with their debts, overdrafts and saving has launched.

do$h offers support to tenants living in social housing, in the London Borough of Ealing. The project brings together a partnership of social landlords and third sector agencies to offer free one to one mentoring sessions, informal community learning and frontline staff training. The project  targets tenants who are either brand new to social housing and in the first year of their tenancy, or are aged between 18-25 years or who are in and out of work.

Ealing was ranked the 61st most deprived out of 326 English local authority districts. Deprivation varies across the borough and residents fall amongst both the most and least deprived in the country. Dormer’s Wells ward (nr Southall) includes the most deprived within Ealing and amongst the 1% most income deprived in the country.

The event was opened by Councillor Hitesh Tailor, cabinet member for housing, employment and skills,  at Ealing Town Halll in Ealing.  The Mayoress awarded certificates to those that had successfully completed the do$h mentor training. Mentors were recruited and trained from the local community and from voluntary and community organisations.

Wendy Sweeney, financial confidence programme  manager, Catalyst Gateway:

‘Despite the stereotypical view of Ealing as a leafy London suburb, the borough has some of the country’s most income deprived wards. It is vital that we give support to those that need it.

‘Catalyst Gateway already works in the community providing a range of projects from employment and skills support and to specialist work with young people and families. Do$h will help tackle people’s debt and financial worries before they become much more serious.’

Councillor Hitesh Tailor, cabinet member for housing, employment and skills:

“With many residents struggling with the cost of living, including energy, childcare and travel costs,  Ealing Council is committed to helping its residents make the most of their money so they can avoid getting into debt.  Projects like do$h can help vulnerable residents develop important budgeting skills that can help them secure a better future.”

The Big Lottery theme “Improving Financial Confidence” is funding the do$h project. It’s aimed at helping social housing tenants become more confident in, and more aware of how to take control of their finances.

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