Catalyst wins at the Business Culture Awards for its Brand, Purpose and Values
Catalyst has won at this year’s national Business Culture Awards in the ‘Brand, Purpose and Values’ category.
The Business Culture Awards celebrate exceptional, forward-thinking organisations and recognise their commitment and achievements in making their business a great place to work and a trusted and innovative organisation to do business with.
The Brand Values and Purpose Initiative category recognises organisations that have clearly positioned their brand and purpose and embedded their values.
Our entry ‘A new purpose for a new Catalyst – Homes People Love’ detailed how we developed our brand identity and purpose following a significant merger with Aldwyck Housing Group. This included launching and living our new vision and values, being listed in the top 100 of ‘The Sunday Times 100 Best Not-for-Profit Organisations to Work For’, demonstrating our social and ethical purpose in ways such as repaying the £280,000 government furlough money we’d claimed and our continued and heightened focus to help and support our customers and colleagues through Covid-19.
Formed through extensive consultation with colleagues, customers and stakeholders, Catalyst’s new purpose ‘Homes People Love’ is supported by a genuine commitment to our vision ‘To earn and keep your trust’ and our values of delivering our promises, giving respect, earning trust, being accountable, and showing kindness.
The judges commented that they felt for the winner to achieve the results they had speaks volumes about the professionalism and focus in this area.
Pat Billingham, Vice Chair of Catalyst, and the Board’s culture sponsor commented: ‘What great recognition. This award demonstrates Catalyst’s compassionate and connected workplace and how we’re truly living, breathing and delivering our purpose – Homes People Love.
‘This is especially well-deserved in 2020 as we continue to put customers front and centre of everything we do, particularly during these especially challenging times. I’m proud of everyone at Catalyst and their ongoing commitment to delivering an excellent customer experience, genuine colleague engagement and living our brand values.
‘This has indeed been a year when kindness matters, and I am proud that this is a core value of Catalyst which is lived every day in our connections with each other and our customers.’
Judith Foss, Executive Director of People and Culture at Catalyst, who accepted the award virtually said: ‘This really is a great honour as it recognises everyone across Catalyst and the fantastic work that’s done every single day to provide homes people love and to live our values.
‘Perhaps most particularly our value of kindness during this incredibly poignant year when our customers have really faced some very difficult challenges as a result of Covid.
‘It’s been an amazingly positive journey as we’ve worked together with everyone across our organisation to define our culture, our purpose, our vision and our values, and I can honestly say the whole Executive and Leadership teams are absolutely proud of every single induvial in our organisation.
‘Thank you so much for this award – I know it speaks to the work of every single one of my colleagues.’